February 27, 2023
Media contact: Jeremy Butterfield, firstname.lastname@example.org
ROANOKE, Va. — Feb. 27, 2023 — According to new Delta Dental findings from its 2023 Original Tooth Fairy Poll®, the average value of a single lost tooth during the past year increased 16% from $5.36 to $6.23. The new value not only has children beaming with gap-toothed smiles but also represents a record high in the 25-year history of the poll.
Historically, the Original Tooth Fairy Poll® has typically mirrored the economy's overall direction, tracking with the trends of Standard & Poor's 500 Index (S&P 500). However, while the average value of a single lost tooth increased 16% over the past year, the S&P 500 experienced an 11% decline during the same period.
Since the poll’s inception, the average cash gift left by the Tooth Fairy has surged 379% from $1.30 to $6.23 per tooth. At this rate, in 2048, the Tooth Fairy would be leaving a whopping $30 under the pillow for a single tooth.
U.S. regional ranking for the average value of a lost tooth
About the survey
The Original Tooth Fairy Poll® was conducted between Jan. 6, 2023 and Jan. 19, 2023, among 1,000 parents of children ages 6 to 12. The margin of error is +/- 3%.
The January 2022 S&P 500 average was 4,410 and decreased to an average of 3,942 for January 2023, consistent with the timing of the Original Tooth Fairy Poll®.